Don Katz dishes on Audible.com storytelling with ‘Invisible Man,’ Ralph Ellison

 Though lots of moving parts have to be corralled together in order to found, expand and manage a business as large as Audible.com, founder Donald Katz would argue that the key component to his company’s success is this: People love a good story and they love it even more when it’s delivered conversationally. Read More

http://ift.tt/2cuPBal Don Katz dishes on Audible.com storytelling with ‘Invisible Man,’ Ralph Ellison http://ift.tt/2zZizyV