Snapchat seeks salvation in long-form and “hands-on” AR ads

{rss:content:encoded} Snapchat seeks salvation in long-form and “hands-on” AR ads http://ift.tt/2iNlWic http://ift.tt/2jjBfP0 November 24, 2017 at 07:04PM  Snap Inc’s stock tanked after missing revenue expectations by $30 million last quarter, so Snapchat is looking to win over businesses with immersive new ads formats. This week it introduced two new forms of ads: Promoted Stories which string together multiple Snaps into a longer-form slideshows openable from a tile on the Stories page that’s shown to everyone in a given country,… Read More