Apple introduces a new pay-per-install ad product called Search Ads Basic

{rss:content:encoded} Apple introduces a new pay-per-install ad product called Search Ads Basic http://ift.tt/2nx23Ri http://ift.tt/2zQeXeV December 05, 2017 at 09:00PM  Apple today is introducing a new way for app developers to acquire users for their apps: it’s launching a pay-per-install advertising product called Search Ads Basic. The “basic” branding signals that this product is being aimed at smaller developers compared with the existing Search Ads product, which is now being renamed to Search Ads Advanced. Launched last year, Search… Read More