Snap launches new features for Lens Studio

At the end of last year, Snap introduced Lens Studio, a platform that allows developers to create AR lenses for Snapchat. Today, the company is announcing new features for Lens Studio, including seven brand new templates for the creation of face lenses.

Before now, only World Lens creation was available to everyone within Lens Studio, meaning developers could create 3D AR objects but not overlay AR experiences over faces. Now, developers can create Face Lenses, with seven different templates to choose from.

Here are the new templates for Face Lenses:

• Face Paint: focuses on face substitution, mapping the face to let developers create art tied to facial features like the lips or nose (great for makeup or accessories)
• Photo: much like Face Paint, Photo lets creators overlay lenses onto a single static (head-on) photo
• Distort: lets developers stretch or shrink facial features
• Trigger: with Trigger, developers can create a trigger (blinking, raising eyebrows, open/close mouth) to execute a lens
• 2D Objects: this template works the same way as Snap’s famous dog ears filter, letting developers create 2D objects that can be overlaid on a picture of video
• 3D Objects: Same as 2D Objects, but with 3D objects. This template also includes a helper script to play looping animation on the 3D objects
• Baseball Cap: Revamp a 3D baseball cap to change color, brim style and add an image

Alongside the new templates, Snap is also integrating with Giphy to give Lens Studio developers access to Giphy’s massive library of animated GIF stickers.

With the introduction of these new features, Snap is opening up these third-party lenses to the public with the launch of Community Lens Stories. Each story will include public Snaps submitted on Our Story that highlight a community lens. Folks can swipe up on one of these Snaps to unlock the lens, or browse other Lenses by tapping the ‘i’ button above a Community Lens in the carousel.

This is all in an effort to open up Snap to third-party developers and creators, which is why the company is launching the Official Creator Program. This will allow the Snap team to partner with select creators to offer support, including visibility on the Lens Studio website as well as direct support from the Lens Studio team. Official Creators will also get early access to features and templates.

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