Twitter is already working on integrating newsletters on its site, following Revue acquisition

Twitter only announced its acquisition of newsletter platform Revue two days ago, but the company has already begun to integrate the product into the Twitter.com website. It appears “Newsletters” will soon be the newest addition to Twitter’s sidebar navigation, alongside Bookmarks, Moments, Twitter Ads, and other options. The company is also readying a way to promote the new product to Twitter users, promising them another way to reach their audience while getting paid for their work.

These findings and others were uncovered by noted reverse engineer Jane Manchun Wong, who dug into the Twitter.com website to see what the company may have in store for its newest acquisition.

According to a pop-up promotional message in development she found, Twitter will soon be pitching a handful of Revue benefits, like the ability to compose and schedule newsletters, embed tweets, import email lists, analyze engagement and earn money from paid followers. The messaging was clearly in early testing (it even had a typo!), but it hints at Twitter’s larger plans to tie Revue into the Twitter platform and serve as a way for prominent users to essentially monetize their reach.

Currently, the “Find Out More” button on pop-up message will redirect Twitter users to the Revue website. Wong found.

In addition, Wong noted Twitter was making “Newsletters” a new navigation option on the Twitter sidebar menu. Unfortunately, it was not shown on the top-level menu where you today find options like Explore, Notifications, Messages or Bookmarks, but rather on the sub-menu you access from the three-dot “More” link.

Twitter is working to include the “ Newsletters” item in the menu in the web app, which shows the popup about @revue above pic.twitter.com/ATaXDGr0zc

— Jane Manchun Wong (@wongmjane) January 27, 2021

 

The tight integration between Revue and Twitter’s main platform could potentially give the company an interesting competitive advantage in the newsletters market — especially as Twitter has already dropped hints that its new audio product, Twitter Spaces, will also be used as a way to connect with newsletter subscribers.

In its announcement, Twitter referred to “new settings for writers to host conversations” with their readers. That likely means Twitter users would be able to not just publish newsletters with the new Twitter product, but also monetize their existing follower base, find new readers through Twitter’s built-in features, and then engage their fans on an ongoing basis through audio chats in Spaces. Combined with its lowering of the paid newsletter fee to 5%, many authors are rightly considering the potential Twitter advantages. If anything at all is holding them back, it’s Twitter’s less-than-stellar reputation when it comes to successfully capitalizing on some of its acquisitions.

Twitter declined to comment on Wong’s findings, but we understand these features are currently not live on the website. Wong told us she hasn’t found any indications of Revue integrations in the Twitter mobile apps just yet.

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