Chartbeat Raises $15.5 Million To Save Publishers From The “Viewpocalypse”

 ChartBeat today said it raised $15.5 million in its latest round of funding — and that money is going toward helping publishers improve their advertising businesses. Recently the Interactive Advertising Bureau called for ads to be considered “viewable” if 50% of the ad is shown for at least two seconds — a new standard that has caused many sites to lose inventory,… Read More

from TechCrunch » Social http://ift.tt/1KMbey7 Chartbeat Raises $15.5 Million To Save Publishers From The “Viewpocalypse” Matthew Lynley http://ift.tt/1Qn3vK4
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