Chartbeat Raises $15.5 Million To Save Publishers From The “Viewpocalypse”

 ChartBeat today said it raised $15.5 million in its latest round of funding — and that money is going toward helping publishers improve their advertising businesses. Recently the Interactive Advertising Bureau called for ads to be considered “viewable” if 50% of the ad is shown for at least two seconds — a new standard that has caused many sites to lose inventory,… Read More

http://ift.tt/1KMbey7 Chartbeat Raises $15.5 Million To Save Publishers From The “Viewpocalypse” http://ift.tt/1cmZmYn