Twitter Unveils New Reports For Businesses To Track Whether Their Ads Worked

 Twitter is giving advertisers a new way to measure the effectiveness of their campaigns. The company is making this data available through what it’s calling conversion lift reports. Those reports are supposed to measure whether Twitter ads actually lead to an improvement in whatever business metric you’re focused on, whether it’s website clicks/signups, mobile app installs… Read More

from TechCrunch » Social http://ift.tt/1MEonwP Twitter Unveils New Reports For Businesses To Track Whether Their Ads Worked Anthony Ha http://ift.tt/1jDDgna
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