Online Ad Company MediaMath Launches New Unit Focused On Customer Data

 There’s a lot of talk about using data to power programmatic advertising, but according to MediaMath CEO Joe Zawadzki, the reality hasn’t lived up to “all the hopes and dreams.” That’s something he’s hoping to change, partly through today’s launch of MediaMath’s new Helix business unit. Well, not entirely new. It’s built on top of… Read More

http://ift.tt/1PrvqWH Online Ad Company MediaMath Launches New Unit Focused On Customer Data http://ift.tt/1mVqimu