Drawbridge Is Building A Business Beyond Ad Targeting

{rss:content:encoded} Drawbridge Is Building A Business Beyond Ad Targeting http://ift.tt/1oBQELi http://ift.tt/1TzUDUi February 25, 2016 at 01:47AM  Drawbridge isn’t just an ad-tech company anymore. We’ve written about how the company, which is backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, has built technology to determine when the same person is using multiple devices — so data from one device can be used (in an anonymized way) to target ads another. However, CEO Kamakshi Sivaramakrishnan said that… Read More