Andre Swanston, CEO of Tru Optik, argued that there’s been one big obstacle to advertising on Internet-connected TVs — measurement. Naturally, Swanston is pitching Tru Optik’s technology as the solution. The company started out by measuring how video content gets shared through peer-to-peer filesharing, but has since expanded into a broader measurement solution, with… Read More
http://ift.tt/1BzpetJ Tru Optik aims to improve ad measurement for Internet-connected TVs http://ift.tt/1SqYzoJ
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