Kellogg’s creates a new fund, 1894, to back food and related startups

 Instead of two scoops, here’s one big one– the Kellogg Company is launching a corporate venture arm called Eighteen94 Capital (1894) to invest in food and food-related tech startups. The name is a nod to the year that Dr. John Harvey Kellogg and his brother W.K. Kellogg, the company’s founder, created their first decidedly low-tech cereal. Venture investors historically… Read More

https://tctechcrunch2011.files.wordpress.com/2016/06/kelloggs_corn_flakes.png?w=635 Kellogg’s creates a new fund, 1894, to back food and related startups http://ift.tt/28J7HGy