Trust greases the wheels of the sharing economy, paving the way for transactions to take place between total strangers. But figuring out who is trustworthy and who is not remains a sticky bottleneck for digital businesses wanting to scale faster. Meanwhile the consequences for customers when startups screw up these risk calculations can be very unpleasant indeed. Read More
from Social – TechCrunch http://ift.tt/1LDRTSG Trooly is using machine learning to judge trustworthiness from digital footprints Natasha Lomas http://ift.tt/28IPZ32
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