Most of my analogies revolve around sports. The concept of “attribution” in business is similar to giving credit to a player for assisting another player in achieving an objective. The purpose of this post is to explain the analogous concept of multi-channel attribution in digital marketing: That is, which channels should get rewarded when a user clicks through to buy something. Read More
http://ift.tt/1sryONs Demystifying the concept of ‘attribution’ in digital marketing http://ift.tt/2b5IsxN
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