Google introduces new app and video ad capabilities

{rss:content:encoded} Google introduces new app and video ad capabilities http://ift.tt/2cwhui6 http://ift.tt/2ce7fSx September 14, 2016 at 01:00PM  Google is announcing a couple of upgrades to its ad capabilities today as part of the DMEXCO digital media conference in Germany. First up are its Universal App Campaigns, where developers can promote their apps across search, display, Google Play and YouTube advertising. Google says these campaigns have resulted in more than 3 billion app downloads, but earlier this year, it also said… Read More