In a tech-saturated world, customer feedback is everything

 I’ve found that the most valuable design tool in the 21st century is rather old-fashioned: customer feedback. Technology has produced huge breakthroughs in design. A product can be ideated, prototyped and finalized with little more than a keyboard and code. But the ingenuity of modern design often leads to product teams neglecting the basics. Read More

http://ift.tt/2iKlN0T In a tech-saturated world, customer feedback is everything http://ift.tt/2k9fksq