Snapchat embraces offline purchase ad targeting its CEO called “creepy”

{rss:content:encoded} Snapchat embraces offline purchase ad targeting its CEO called “creepy” http://ift.tt/2k85wDp http://ift.tt/2k8dTP7 January 19, 2017 at 09:57PM  Snap Inc’s quest to earn enough money to IPO sees it flip-flopping after pledging not to use “creepy” ad targeting. Snap will now allow advertisers to use a Oracle’s Data Cloud (formerly Datalogix) third-party data about what users buy offline to target ads on Snapchat, according to the Wall Street Journal. Snap tells TechCrunch that this rolled out over the last few… Read More