Facebook taps GPS, Square to track your in-store visits and purchases

 Facebook has found the holy grail of advertising in a set of new partnerships with point-of-sale systems like Square and Marketo that will prove who bought what after seeing Facebook’s ads. Even if you don’t buy something, Facebook will also now know you visited a store based on a new feature that matches GPS, beacons, WiFi, radio signals, and cell towers with brick-and-mortar… Read More

from Social – TechCrunch http://ift.tt/1UsyE2G Facebook taps GPS, Square to track your in-store visits and purchases Josh Constine http://ift.tt/1YpAQcP
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