Snapchat paves way to IPO with Ads API and inserts between stories

 Snapchat is ready to make the big bucks with a slew of important updates to its ads offering. They’ll give advertisers the spotlight, buying flexibility, return on investment opportunities, and measurement to throw huge budgets at Snapchat’s 150 million daily users. Snapchat’s Big Ads Announcements Snap Ads Between Stories – There will now be ads inserted when you… Read More

from Social – TechCrunch http://ift.tt/1UeglNc Snapchat paves way to IPO with Ads API and inserts between stories Josh Constine http://ift.tt/1VV3XUO
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