Facebook taps GPS, Square to track your in-store visits and purchases

{rss:content:encoded} Facebook taps GPS, Square to track your in-store visits and purchases http://ift.tt/1YpAQcP http://ift.tt/1UsyE2G June 14, 2016 at 05:00PM  Facebook has found the holy grail of advertising in a set of new partnerships with point-of-sale systems like Square and Marketo that will prove who bought what after seeing Facebook’s ads. Even if you don’t buy something, Facebook will also now know you visited a store based on a new feature that matches GPS, beacons, WiFi, radio signals, and cell towers with brick-and-mortar… Read More